By Alexandre Chequim, CEO of DigiFarmz
Agriculture today operates under unprecedented pressure for efficiency. Shorter operational windows, increasing weather variability, rising input costs, and tighter margins mean that the time between analyzing information and executing a decision has a direct impact on season outcomes. In this environment, the main limitation is no longer the lack of data, but the challenge of turning agronomic, weather, operational, and financial information into clear actions — at the right time and in the right field.
Over the past few years, farming has adopted a wide range of new technologies. Farm management systems, predictive models, satellite imagery, and planning platforms are now part of daily operations. Even so, many decisions are still made under pressure, using fragmented information that is weakly connected to execution. The challenge is no longer technological — it is operational: how to embed intelligence into the real workflow of field teams without adding complexity or creating new bottlenecks.
This reflection guided DigiFarmz in advancing the practical application of artificial intelligence. Not as an abstract promise, but as a tool designed to directly improve efficiency, predictability, and results. DAZ, our Intelligent Virtual Assistant, was created with this purpose: to close the gap between planning and execution by placing applied intelligence exactly where decisions are made.
DAZ was designed to operate at the pace of the field. It connects to more than two decades of DigiFarmz agronomic data, proprietary algorithms, and georeferenced weather and operational data. It also integrates with existing platforms and systems already used by farms and ag retailers, strengthening analytical consistency and making decision-making more fluid. This combination turns complex information into clear answers, practical guidance, and relevant alerts — delivered in a simple way, through a conversation on WhatsApp.
When interacting with DAZ, users can access accurate, field-level weather information, clarify agronomic questions via text or voice, identify weeds from images, and check crop planning data in seconds. The value, however, goes beyond immediate responses. DAZ understands the operational context, cross-references data, and delivers information that is truly meaningful for decision-making.
This capability expands even further when DAZ operates fully integrated with DigiFarmz Cropper and DigiFarmz Linkage. Artificial intelligence moves beyond a consultative role and begins to follow the execution of crop management in real time. The assistant anticipates critical application windows, flags deviations from the plan, communicates risks associated with operational delays, and suggests adjustments based on actual weather conditions and crop development.
In practice, this turns agronomic planning into a living process — monitored and continuously adjusted throughout the season. Application confirmations, schedule changes, and operational updates happen naturally, reducing rework, communication gaps, and losses caused by delays or late decisions.
In this model, artificial intelligence does not replace technical knowledge or the experience of farmers and agronomists. Instead, it enhances that expertise by providing context, predictability, and ongoing support. DAZ acts as a digital crop management partner, following daily operations, highlighting what truly matters, and helping prioritize decisions in an increasingly dynamic and challenging environment.
A key pillar of this approach is friction reduction. Technology must work in favor of field routines — not require the field to adapt to the technology. By delivering intelligence through a widely used channel like WhatsApp, DAZ removes adoption barriers and makes technology use natural, consistent, and effective.
At DigiFarmz, we believe the future of artificial intelligence in agriculture lies not in more complex systems, but in solutions that are better integrated, context-aware, and action-oriented. DAZ represents this evolution: intelligence that doesn’t just inform, but actively supports execution, guidance, and operational performance.
Turning data into practical, field-ready decisions has always been our commitment. With DAZ, we take the next step — putting intelligence to work side by side with those who make decisions every day, in the field.
Click here to learn how DigiFarmz intelligence can support your field decisions.